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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Roadmap To Right Time Multichannel Marketing

By Michael Shanker, CEO & Director, Extraprise In part two of our series we discussed how BtoB marketers are beginning to realize the value of customer intelligence and how it can provide actionable insight and optimize revenue, yet many continue to view the process as costly and complex.

6 Ways To Know If You’re Ready For Lead Scoring

By David Lewis, CEO, DemandGen International Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step for you right now.
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