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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

TechTarget To Combine Services With Informa Tech’s Digital Businesses

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access. The combined company — referred to as New TechTarget — will focus on helping vendors in enterprise technology and…

ProTexting Integrates With Twilio To Help Enhance SMS Marketing

ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users connect any Twilio number to ProTexting's SMS marketing dashboard. The partnership was formed to help simplify the process of launching and managing SMS marketing campaigns.

SOCi Genius Aims To Streamline Brand Engagements Across Company Locations

SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected and data connected. Using generative AI and machine learning, the SOCi Genius platform provides…

Smartling & Iterable Team Up To Help Provide Cross-Channel Localization

Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable's cross-channel marketing capabilities with Smartling's LanguageAI platform to help organizations deliver multilingual experiences with every interaction.
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