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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Your Guide To High-Performing B2B CTV Ads That Don’t Suck

Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and — to be honest — kind of boring. But it doesn’t have to be this way. More B2B brands are taking advantage of the sight, sound and motion on the Connected TV (CTV) screen.…

Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them

Aired: November 30, 2023 @ 2 PM ET / 11 AM PT Junk leads have been a thorn in the side of marketers and sellers since the beginning of time, but now we can finally do something about it. Join Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, and Amy Holtzman, CMO at CHEQ, as they discuss the tangible impact…

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and for those who aren’t, 81% plan to adopt an ABM approach within the next year. Given the (soon-to-be) wider spread of ABM adoption, the “2023 ABM Benchmark Survey” revealed the nuances of each company’s account-based strategies. Specifically, practitioners’ views of their strategy’s success varied greatly,…

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the underlying databases used for targeting and outreach, just 29% of marketers are confident in the quality of their databases. According to the “2023 Database Quality & Accuracy Benchmark Survey,” the top reasons for that lack of confidence include working with old/outdated data, lack of time…

Problems Caused By Incorrect Business Information

According to a new survey, 62% of people won’t do business with a company that they found incorrect information online about—this infographic outlines the specific problems misinformation can cause.

The Top Generative AI Tools For B2B Marketers

Generative AI is quickly cementing itself as a staple of marketing strategies, due to its ability toautomate mundane tasks, brainstorm content, create graphics and more. This infographic highlights the 30 generative AI tools that will best assist B2B marketers.

12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content

While AI—and specifically ChatGPT—have the potential to streamline key marketing and salesprocesses, the machine learning models are useless without human intervention. This infographic outlines 12 ways practitioners can modify their tone to improve their AI-generatedcontent.

5 Effective Ways To Justify Your Marketing Spend

With budgets tighter than ever, the C-suite is wielding its red pens and slashing costs wherever possible. For marketers, this presents the challenge of justifying their marketing spend — and this infographic shares five ways for practitioners to make their case.

ChatGPT Prompts For SEO

For modern marketers, crafting content with SEO in mind is a nuanced but necessary process. This infographic explores how practitioners can leverageChatGPT to help improve andstreamline their SEO strategies.
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