Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them
Aired: November 30, 2023 @ 2 PM ET / 11 AM PT
Junk leads have been a thorn in the side of marketers and sellers since the beginning of time, but now we can finally do something about it. Join Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, and Amy Holtzman, CMO at CHEQ, as they discuss the tangible impact these leads can have across an entire go-to-market function and highlight strategies to reduce (and even eliminate) junk leads from your funnel.
Throughout this webinar, the pair will cover:
Common misconceptions about junk leads;
Real-life examples of how junk leads impact strategic business objectives; and
How to gain internal buy-in to tackle the junk lead problem at scale.