Modern sales reps are tasked with walking a tightrope between supplying self-service experiences and delivering personalized, perfectly timed outreach. Given B2B buyers’ increasing demands for highly targeted, multichannel experiences, the pressure’s on for sales to provide seamless transitions between each channel while maintaining relevance. As buyers engage across more channels and demand higher levels of personalization, this special report will…

Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the underlying databases used for targeting and outreach, just 29% of marketers are confident in the quality of their databases. According to the “2023 Database Quality & Accuracy Benchmark Survey,” the top reasons for that lack of confidence include working with old/outdated data, lack of time…

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. These data sources are crucial in de-anonymizing stealth buyers, who prefer to research solutions and platforms independently before reaching out to a sales rep. Factor in the impending privacy regulations that are set to change the way organizations can collect…