Creating content and campaigns that help your brand stand out takes more than just latching onto the next viral sensation. The “bread and butter” of B2B digital marketing demands tight alignment between sales and marketing, as well as a seamless integration of your martech stack. To help inspire your B2B marketing strategy and make the most of every campaign, Salesforce…

In an unpredictable world, B2B practitioners are latching on to any semblance of predictability — and that translates to a renewed focus on efficiency. During times of economic turmoil, organizations are refining the ways they go-to-market (GTM) — and making matters worse is that previously successful processes don’t quite cut it in the modern marketing landscape. In the 2023 edition…

Businesses are undergoing a paradigm shift. The very nature of competition, the ways customers buy and how companies go to market is changing. A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel. The shift in mindset means…