Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors.
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The innovation allows customers to place unique pixels within their digital campaigns to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals.
Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers is Spotify Wrapped Day. While it’s fun to see how you stacked up against other fans (shout out to my fellow top 3% Taylor Swift listeners!), it’s also a genius marketing move by the audio streaming service.
Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help teams humanize the sales process and write better emails faster. Lavender aims to empower reps with email scoring, data-driven personalization, writing assistance, template ranking and aggregated coaching insights and analytics, helping sellers around the world get more replies faster.
Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing teams, to help B2B companies transform their marketing through AI tools.
Autoklose, a sales email automation platform, announced the availability of Autoklose Komposer, an AI-powered tool that seeks to simplify the copywriting process by generating tailored and persuasive content suited to individual needs and requirements.
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual. This committee often consists of a wide variety of roles, possibly including an executive sponsor, upper/middle management decision makers, department heads, practitioners and representatives from procurement, legal, IT and security. As you might imagine, one of the key challenges of selling in such a landscape is gaining alignment across such a diverse group.
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences as part of its Business Holiday Promotion.
Uberflip, a content engagement platform, announced Jeremy Schultz as the company's new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip's next chapter with plans to steer the company toward continued success and growth.
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that offers a chatbot for menial tasks.
