TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help TikTok advertisers transfer their leads directly to Salesforce Marketing Cloud.
According to the company, key features of the new collaboration include:
- A user-friendly interface that requires no coding skills;
- Real-time lead transfer capabilities; and
- Instant access to leads in Salesforce Marketing Cloud.
"TikTok enables brands to reach and engage with new audiences and communities they otherwise would not have been connected with before,” said Lorry Destainville, Head of Product Partners for TikTok, in a statement. “Powered by the new way people discover and connect with businesses, we are excited to partner with Salesforce to help advertisers capture the engaging TikTok community and turn them into leads."